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The Role of Executive Business Travel in a Virtual World

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Thesis/Dissertation
Date
2022
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Department
Business Administration/Interdisciplinary
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http://dx.doi.org/10.34944/dspace/7618
Abstract
Business travel is ubiquitous and business travelers move by various modes of transportation across geographies, time zones and cultures. This research sought to understand why business travelers, specifically executive leadership, continue to travel for business in the digital age. A qualitative, inductive, flexible pattern-mapping approach (Bouncken et al., 2021) was utilized in seeking to understand patterns and relationships matching the underlying precept of coding and thematic analysis to understand travel for the purpose of conducting business. Additionally, the aim of this research is to contribute to a gap in the literature regarding thought process(es) that take place when senior executives consider a decision to travel for the purpose of conducting business. Social capital theory and its subset, relational capital, was used as references to further develop the interview guide with questions regarding the purpose of senior executive travel. Specifically, senior executives are defined here as those executives who fill the role of Director, Managing Partner, Vice President (V.P.), Geography General Manager (G.M.), United States government official, or higher, in their respective organizations. The interview guide was used to conduct semi-structured interviews of executives, who hold primary roles within their various organizations. Results from the study indicate four areas these senior executives describe as their main purpose for business travel. These areas are as follows; relationship maintenance, analysis, relationship building, and building social capital – that which facilitates cooperation and coordination such as networking, cognitive understanding, and trust.
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