Athlete Brand, Inc.: Three Essays on Personal Brand Management and Monetization on Social Media
Genre
Thesis/DissertationDate
2023-08Advisor
Kunkel, ThiloCommittee member
Baker, BradleyFunk, Daniel C. (Daniel Carl), 1964-
Taylor, Elizabeth A.
Kennedy, Heather
Department
Tourism and SportSubject
Sports managementBusiness administration
Athlete management
Brand authenticity
Personal brand
Self-presentation
Social media
Sports management
Permanent link to this record
http://hdl.handle.net/20.500.12613/8949