Affect, Attitude, and Meaning: Assessing the Universality of Design in a Transnational Marketing Context
Genre
Thesis/DissertationDate
2012Author
Zhang, DanAdvisor
Di Benedetto, C. AnthonyCommittee member
Eisenstein, EricKotabe, Masaaki
Hamilton, Robert D. (Robert Devitt)
Department
Business Administration/MarketingSubject
MarketingDesign
Aesthetics
Affect
Attitude
Design Expertise
Knowledge Calibration
Meaning
Universality of Design
Permanent link to this record
http://hdl.handle.net/20.500.12613/3922