Media are social actors: Individuals' social responses to social robots and mobile phones
Committee memberMorris, Nancy, 1953-
Zhao, Shanyang, 1957-
DepartmentMedia & Communication
Computers Are Social Actors
Permanent link to this recordhttp://hdl.handle.net/20.500.12613/3871
MetadataShow full item record
AbstractThe Computers are Social Actors (CASA) paradigm was proposed more than two decades ago to understand humans’ interaction with computer technologies. Today, as emerging media technologies including social robots and smartphones become more personal and persuasive, questions of how users respond to them socially, what individual factors leverage the relationship, and what constitutes the social influence of these technologies need to be addressed. As an expansion of the CASA paradigm, the Media are Social Actors (MASA) paradigm was applied in the current dissertation to understand users’ social perception, social attitudes, and social behavior in their interactions with humanoid social robots and smartphones. Two lab experiments with between-subjects factorial design were conducted. A total of 110 participants were asked to interact with a humanoid social robot and a smartphone respectively in a socio-emotional context and a task-oriented context. Four pairs of social cues were compared to understand their influence on users’ anthropomorphism of the technologies. Multivariate analyses and textual analyses were conducted. Results suggested that users developed more trust in the social robot with a human voice than with a synthetic voice. Users also developed more intimacy and more interest in the social robot when the robot was paired with humanlike gestures. However, individual differences such as users’ attitudes toward robots, robot use experiences, and suspension of disbelief affected users’ psychological responses to the social robot. Although users’ responses to the smartphone did not vary based on the language styles and the modalities, factors such as individuals’ intensive smartphone use, mobile use habits, and their source orientation and re-orientation moderated the social influence of the smartphone. The dissertation has theoretical value in expanding the CASA paradigm to social robots and smartphones. It also tests the validity of the propositions of the MASA paradigm. The results can lead to more comprehensive, nuanced, and exciting discoveries of the social implications, ethical implications, and practical guides of using these emerging media technologies in the future.
ADA complianceFor Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact email@example.com
Showing items related by title, author, creator and subject.
THE IMPACT OF SOCIAL CONSTRAINTS ON ADJUSTMENT FOLLOWING THE DISSOLUTION OF A ROMANTIC RELATIONSHIPKarpinski, Andrew; Fauber, Robert L.; Heimberg, Richard G.; Lepore, Stephen J.; Marshall, Peter J.; Taylor, Ronald D., 1958- (Temple University. Libraries, 2012)Many people experience a romantic breakup at some point in their lives, but people's reactions can vary considerably. A common way of coping with the dissolution of a romantic relationship is to seek support and opportunities to talk with close others. Although talking with social network members may prove helpful for some, the Social-Cognitive Processing (SCP) model posits that interpersonal interactions can hinder emotional recovery and adjustment if the disclosers feel the social network members are responding in a socially constraining way. As a result of perceiving social constraints, individuals may try to avoid thinking and talking about the breakup altogether, which, in turn, may interfere with the cognitive processing necessary to move forward from the breakup. The current research marked the first time the SCP model was explored with regards to the dissolution of romantic relationships, and it evaluated the utility of the SCP model in potentially explaining the variable nature of adjustment to a romantic breakup. One hundred and seventy-four eligible participants completed this online study. Participants completed various questionnaires pertaining to their previous relationship and subsequent breakup, their feelings and experiences following the romantic dissolution, their tendencies to think about the breakup, and the degree to which they discussed the relationship dissolution with others and the reactions they received during these conversations. In support of the SCP model, the results indicated that social constraints were associated with greater psychological distress. Furthermore, avoidance partially mediated the relation between social constraints and psychological distress as levels of social support decreased. This suggests that higher levels of social support might help buffer against engaging in avoidance in response to social constraints. In an initial attempt to examine whether the extent of avoidance displayed varied as a function of a dispositional variable (i.e., self-monitoring), no support was found. Future research should continue to investigate additional factors that may moderate the relation between social constraints and psychological distress through avoidance.
Investigating the Role of Corporate Credibility in Corporate Social Marketing: A Case Study of Environmental Initiatives by Professional Sport OrganizationsKent, Aubrey; Jordan, Jeremy S.; Deckop, John Raymond; Iwasaki, Yoshitaka (Temple University. Libraries, 2011)Corporate social marketing (CSM) refers to "a means whereby a corporation supports the development and/or implementation of a behavior change campaign intended to improve public health, safety, the environment, or community well-being" (Kotler & Lee, 2005a, p.114). The examination of CSM by professional sport organizations (PSOs) is significant since these organizations have the potential to serve as a particularly meaningful vehicle for promoting socially beneficial ideas and behavior (Chalip, 2006; Kaufman & Wolff, 2010; Loakimidis, 2007; Smith & Westerbeek, 2007). Despite this, little investigation has been undertaken in this research area (Irwin, Irwin, Miller, Somes, & Richey, 2010; Sparvero, 2010). Furthermore, no comprehensive framework exists that explains the process of how CSM influences consumer voluntary behavior in general business disciplines (Du, Sen, & Bhattacharya, 2008). The purpose of this study was to address this gap and investigate the role of corporate credibility in understanding the process of how PSOs influence consumer voluntary behavior through their CSM initiatives. The current research focused on corporate credibility based on previous research findings indicating that the credibility of a message source greatly influences the persuasiveness of its communication (e.g., Hovland, Janis, & Kelley, 1953; Pornpitakpan, 2004). This study developed a theoretical model positing that consumers would formulate their perceptions regarding the credibility of a PSO on supporting environmental protection ("environmental credibility") based on: (1) characteristics of the organization, (2) characteristics of the CSM initiative, and (3) characteristics of the cause. Environmental credibility, in turn, was expected to influence consumer pro-environmental behavior measured by daily recycling involvement and recycling intentions during the PSO's home games. The model further proposed that value congruence would have mediating and moderating effects on the relationship between environmental credibility and pro-environmental behavior. To test this theoretical model, the study collected data from fans of two PSOs that currently operate environmental initiatives. Structural equation modeling (SEM) analysis was employed to analyze the data (n = 368) obtained through web-based questionnaires. The SEM results indicated that the following four of the eight hypothesized antecedents of environmental credibility had significant positive effects: general credibility, perceived effort, perceived impact, and cause importance. Furthermore, environmental credibility was found to positively influence the two recycling behaviors as expected. Contrary to the theoretical propositions, however, the results did not find support for the positive mediating and moderating effect of value congruence. Overall, the findings of this study contribute to the literature by highlighting the role of corporate credibility when PSOs engage in CSM initiatives. Moreover, this research, as well as future endeavors, helps PSOs become an effective vehicle for promoting socially beneficial behavior, which ideally can lead to positive social change.
Sympathy and Science: Social Settlements and Museums Forging the Future through a Usable PastLowe, Hilary Iris; Bruggeman, Seth C., 1975-; Lopez, Lisa J. (Temple University. Libraries, 2018)Affiliates of the United States settlement house movement provided a historical precedent for engaged, community-centered museum practice. Their innovations upon the social survey, a key sociological data collection and data visualization tool, as well as their efforts to interpret results via innovative, culturally democratic exhibition techniques, had a contemporary impact on both museum practice and the history of social work. This impact resonates in the socially-responsive work of community museums of the recent past. The ethics of settlement methodology- including flexibility, experimentalism, empathetic practice, local community focus, and social justice activism- foreshadow the precepts and practices of what is now known as public history.