• Login
    View Item 
    •   Home
    • Theses and Dissertations
    • Theses and Dissertations
    • View Item
    •   Home
    • Theses and Dissertations
    • Theses and Dissertations
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of TUScholarShareCommunitiesDateAuthorsTitlesSubjectsGenresThis CollectionDateAuthorsTitlesSubjectsGenres

    My Account

    LoginRegister

    Help

    AboutPeoplePoliciesHelp for DepositorsData DepositFAQs

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    The Impact of a Soda Tax on Aggregate Consumer Behavior

    • CSV
    • RefMan
    • EndNote
    • BibTex
    • RefWorks
    Thumbnail
    Name:
    Pizzutti_temple_0225E_13821.pdf
    Size:
    789.5Kb
    Format:
    PDF
    Download
    Genre
    Thesis/Dissertation
    Date
    2019
    Author
    Pizzutti, Dena
    Advisor
    Eisenstein, Eric
    Committee member
    Grace, Martin Francis, 1958-
    Fong, Nathan
    Department
    Business Administration/Interdisciplinary
    Subject
    Marketing
    Economics
    Permanent link to this record
    http://hdl.handle.net/20.500.12613/2162
    
    Metadata
    Show full item record
    DOI
    http://dx.doi.org/10.34944/dspace/2144
    Abstract
    In January of 2017, Philadelphia became the second American jurisdiction to implement a targeted “soda tax”, which added a new tax of 1.5 cents per ounce to sweetened beverages. Revenue from the tax was intended to be used for pre-k education and the rebuilding of parks and recreation centers (Terruso, 2017). As obesity in the United States and around the world continues to be of concern, leaders from across disciplines will be looking to find out if and how consumers change behavior as a result of such taxes. Many communities across the US are currently considering or in the process of implementing adding a similar tax yet existing research is limited and finds conflicting results. The following paper demonstrates the impact of the tax in two different ways. First, transactional data from a convenience store chain was used to review beverage transactional sales before and after the tax. Sales were recorded in Philadelphia, stores immediately outside the border, and remaining stores in the geographical area. Secondly, purchase behavior of consumers in the Philadelphia market before and after the soda tax was implemented was analyzed. This allowed the ability to understand the geographic buying patterns of individuals before and after the tax, as well as any demographic differences in the behavior change. These two studies provide a deeper look into the soda tax impact than exists in the current literature due to the number of locations captured, duration of studies, and consumer-level transactional data.
    ADA compliance
    For Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.edu
    Collections
    Theses and Dissertations

    entitlement

     
    DSpace software (copyright © 2002 - 2023)  DuraSpace
    Temple University Libraries | 1900 N. 13th Street | Philadelphia, PA 19122
    (215) 204-8212 | scholarshare@temple.edu
    Open Repository is a service operated by 
    Atmire NV
     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.