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dc.contributor.advisorHobbs, Renee
dc.creatorPeterson, Tina
dc.date.accessioned2020-11-02T14:46:38Z
dc.date.available2020-11-02T14:46:38Z
dc.date.issued2012
dc.identifier.other864885578
dc.identifier.urihttp://hdl.handle.net/20.500.12613/2140
dc.description.abstractFood media such as cookbooks, magazines, and television programs have become enormously popular in the last 15 to 20 years, but they have remained relatively unexamined in empirical media research. The focus of this project is the audience's perception of visual food media, specifically the capacity for critical evaluation of such media by adult women. `Food-media literacy' is the term coined in this work to describe such critical competence. The first phase of this project began to conceptualize food-media literacy with a pair of focus groups in which participants examined a series of print food advertisements. Discussion in the groups was guided by several of the core questions of media literacy. In the second phase, an experiment was conducted to examine the influence of a slick, professionally styled photo on an adult woman's interpretation of the recipe it illustrated. The primary hypothesis was that such an image would make the subject less likely to respond with confidence that she could follow the recipe and produce a similar result - a self-efficacious response. Other data collected in the experiment were the subjects' food-media literacy, cooking experience, food media use, experience using digital imaging technology, and cognitive style. The primary statistical analysis did not detect a significant relationship between the quality of the photo illustration and the subjects' self-efficacious response. Secondary analysis revealed that cooking experience was the only factor that influenced self-efficacy. Additional analyses confirmed the validity of the food-media literacy scale, and revealed important insights regarding the role of experience with digital imaging technology, and subjects' perception of food media as a genre.
dc.format.extent171 pages
dc.language.isoeng
dc.publisherTemple University. Libraries
dc.relation.ispartofTheses and Dissertations
dc.rightsIN COPYRIGHT- This Rights Statement can be used for an Item that is in copyright. Using this statement implies that the organization making this Item available has determined that the Item is in copyright and either is the rights-holder, has obtained permission from the rights-holder(s) to make their Work(s) available, or makes the Item available under an exception or limitation to copyright (including Fair Use) that entitles it to make the Item available.
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/
dc.subjectMass Communication
dc.subjectAdult Women
dc.subjectCooking
dc.subjectFood
dc.subjectFood Media
dc.subjectMedia Literacy
dc.subjectVisual Communication
dc.titleSeeing, believing and cooking: Visual communication, food-media literacy, and self-efficacy
dc.typeText
dc.type.genreThesis/Dissertation
dc.contributor.committeememberMaynard, Michael L.
dc.contributor.committeememberMendelson, Andrew L. (Andrew Lawrence), 1967-
dc.contributor.committeememberRay, Krishnendu
dc.description.departmentMass Media and Communication
dc.relation.doihttp://dx.doi.org/10.34944/dspace/2122
dc.ada.noteFor Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.edu
dc.description.degreePh.D.
refterms.dateFOA2020-11-02T14:46:38Z


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