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Fintech in a Changing Market and Immersive Web 3.0 World
Muthui, Musangi
Muthui, Musangi
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2024-04
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Business Administration/Management Information Systems
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http://dx.doi.org/10.34944/dspace/10193
Abstract
Fintech and Web 3.0 represent two important constructs for an emerging web experience that is decentralized, social, and immersive. When integrating fintech solutions into digital projects, understanding market performance and impact from shocks can inform decisions around integrations as businesses and creators move towards Web 3.0 and emerging use cases that leverage NFTs, smart contracts, extended reality, and blockchain to deliver value. Additionally, fintech and Web 3.0 create new challenges for established firms where peer-to-peer value exchanges happen in real-time without the need for intermediaries and thus provide greater access to resources for disruptors, small enterprises, and creators. This proposal outlines a mixed methods research study that examines fintech performance and how it has responded to market shocks to answer the research question: What is the level of financial performance for fintech? The study is followed by an examination of how technology can power an immersive, decentralized digital experience that transcends borders and device platforms to answer the research question: What is the relationship between fintech and Web 3.0? The ability of fintech to increase banking inclusion and access to capital would be valuable as a facilitator of transactions between brands and peers (P2P) in a Web 3.0 ecosystem. Hence, understanding fintech performance and its relationship to a decentralized Web 3.0 will inform business leaders, creators, and researchers in identifying new use cases that combine both constructs building a more inclusive global value exchange ecosystem. While there is a growing body of knowledge on fintech, much less has been written about Web 3.0 and even less literature exists on the relationship between the two constructs.
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