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Generating the Pitch: AI Literacy Instruction for Business and Entrepreneurship
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Poster (research)
Date
2024-06-13
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DOI
http://dx.doi.org/10.34944/dspace/10516
Abstract
Library patrons working in the areas of business and entrepreneurship often have special information needs (Stonebreaker et al., 2017). As librarians at a research university with a large business school, we recognized the importance of including a business and entrepreneurship focus within our AI literacy curriculum. Over the past year, we designed new instructional materials on generative AI for academic and professional purposes, with significant components for business students, instructors, and entrepreneurs. Our curriculum also caters to non-business schools on our campus, which increasingly focus on entrepreneurship. This poster describes our development of instructional materials about AI literacy in business research and practice and the use of AI tools to enhance business research techniques. Taking inspiration from Landrum et al. (2019), we employ storytelling to engage learners, centering a narrative around a protagonist using AI tools to launch a small business. We developed materials appropriate for student instruction, faculty development, or workshops for entrepreneurs. While reinforcing concepts from our library’s broader curriculum, we address AI for business inquiries such as analyzing market and consumer information, finding industry intelligence, exploring financial data, simulating investor feedback, and drafting key business documents. Our instructional program critically examines the limitations of AI tools in business research and demonstrates how to combine them with other library resources. This poster will provide practical insights and sample materials that librarians may adapt to incorporate AI literacy into their business and entrepreneurship instruction. Our work is relevant to both public and academic libraries, including those without a dedicated business school. Librarians have an opportunity to educate learners on AI’s potential to advance their academic work and prepare them for a variety of professional activities. We hope to encourage ALA 2024 attendees to consider how to integrate AI literacy and AI tools into their own business and entrepreneurship instruction.
Description
Poster presented at the American Library Association 2024 Annual Conference, which took place June 27 – July 2, 2024, in San Diego, CA.
Citation
Shambaugh, A., & Given Castello, O. (2024, June 13). Generating the Pitch: AI Literacy Instruction for Business and Entrepreneurship. Poster presented at the American Library Association 2024 Annual Conference, San Diego, CA.
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