Team Japan: Themes of ‘Japaneseness’ in Mass Media Sports Narratives

Abstract

This dissertation concerns the reproduction and negotiation of Japanese national identity at the intersection between sports, media, and globalization. The research includes the analysis of newspaper coverage of the most significant sporting events in recent Japanese history, including the 2014 Koshien National High School Baseball Championships, the awarding of the People’s Honor Award, the 2011 FIFA Women’s World Cup, wrestler Hakuho’s record breaking victories in the sumo ring, and the bidding process for the 2020 Olympic Games. 2054 Japanese language articles were examined by thematic analysis in order to identify the extent to which established themes of “Japaneseness” were reproduced or renegotiated in the coverage. The research contributes to a broader understanding of national identity negotiation by illustrating the manner in which established symbolic boundaries are reproduced in service of the nation, particularly via mass media. Furthermore, the manner in which change is negotiated through processes of assimilation and rejection was considered through the lens of hybridity theory.