2022-06-302022-06-302020http://hdl.handle.net/20.500.12613/7932This research project was completed as part of the MC 9205 Content Analysis course.This paper aims to explore how Nestle imagines and projects the ideal company that is environmentally friendly. A critical discourse analysis of Nestle’s press releases available on the company’s website illustrates three strategic movements that work to improve and maintain the company’s image. I argue that through the power afforded by access to discourse (Van Dijk, 1993), Nestle imagines and articulates the ideal green multinational, and while doing so constructs the desired eco-friendly consumer.22 pagesengAll Rights ReservedText