Lombard, Matthew2025-01-232025-01-232024-12http://hdl.handle.net/20.500.12613/10909This thesis explores the significance of “fan-to-fan videos” as a new form of sports media. Some of the sports fans in the U.S. filmed each other and asked corporate social media accounts to upload the videos on social media for them. This thesis calls this type of video “fan-to-fan videos”. This thesis attempts to succeed Earnheardt et al. 's (2012) research, and update McPhail’s (1991), Gantz et al.’s (2012), and MacIntosh et al.’s (2017) findings. This thesis uses Social Identity Theory (Tajfel & Turner, 1986) to discuss intergroup relations. This thesis used Owen’s (1984) thematic analysis to extract the themes from the visual and auditory elements of 115 “fan-to-fan videos” on Instagram and TikTok. The results found three themes of ‘commitment’, ‘insult’, and ‘inclusion’ from the elements of “fan-to-fan videos” which are emojis, hashtags, fan reaction, and jerseys/hats. The findings of the thesis contribute to the sports media research by introducing the term "fan-to-fan video" to describe videos where one fan films other fans; a phenomenon previously unnamed, and by suggesting a framework to analyze and interpret fans' new activities on social media. Keywords: Sports media, fan-to-fan video, Social Identity Theory, thematic analysis166 pagesengIN COPYRIGHT- This Rights Statement can be used for an Item that is in copyright. Using this statement implies that the organization making this Item available has determined that the Item is in copyright and either is the rights-holder, has obtained permission from the rights-holder(s) to make their Work(s) available, or makes the Item available under an exception or limitation to copyright (including Fair Use) that entitles it to make the Item available.http://rightsstatements.org/vocab/InC/1.0/CommunicationFan-to-fan videoSocial identity theorySports mediaThematic analysisText158652025-01-21Nam_temple_0225M_15865.pdf