Loading...
THE STRATEGIC OR NOT-SO STRATEGIC EVOLUTION OF FRANCHISE OWNERSHIP PATTERNS – A STUDY OF OPTIMAL PROPORTIONS
Kelepouris, Christos
Kelepouris, Christos
Citations
Altmetric:
Genre
Thesis/Dissertation
Date
2019
Advisor
Committee member
Group
Department
Business Administration/Interdisciplinary
Permanent link to this record
Collections
Files
Research Projects
Organizational Units
Journal Issue
DOI
http://dx.doi.org/10.34944/dspace/3076
Abstract
Throughout the last fifty years, scholars have explained franchising primarily through two limited means: agency theory and resource constraints theory. This paper investigates the proportions of company owned stores vs franchisee owned stores. Hypotheses are presented about the proportions of franchisee owned outlets among all industries and then among eight of the largest franchised industries within the US. The findings generally support that most firms use a mixed-method approach when determining their franchising mix but rely mostly on agency theory for most of that mix. The study also finds that the initial investment/asset requirement is the key mechanism to controlling the appropriate franchise proportions.
Description
Citation
Citation to related work
Has part
ADA compliance
For Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.edu
Embedded videos
License
IN COPYRIGHT- This Rights Statement can be used for an Item that is in copyright. Using this statement implies that the organization making this Item available has determined that the Item is in copyright and either is the rights-holder, has obtained permission from the rights-holder(s) to make their Work(s) available, or makes the Item available under an exception or limitation to copyright (including Fair Use) that entitles it to make the Item available.