Loading...
THE INFLUENCE OF PAYMENT METHOD AND CHOICE MINDSET ON RISK TAKING BEHAVIORS
Onuklu, Nese Nur
Onuklu, Nese Nur
Citations
Altmetric:
Genre
Thesis/Dissertation
Date
2021
Advisor
Committee member
Group
Department
Business Administration/Marketing
Subject
Permanent link to this record
Collections
Research Projects
Organizational Units
Journal Issue
DOI
http://dx.doi.org/10.34944/dspace/6866
Abstract
The role of risk in consumer decision-making has been a popular research subject in the last decades. As such, the determinants of risk-taking have been examined in several domains. Past research suggests that risky decisions are frequently influenced by various situational factors. Across two essays, two such factors that impact consumer risk-taking behaviors, namely payment methods and choice mindset are explored. In the first essay, the impact of payment methods on consumers’ risk-taking in purchase decisions is analyzed. This paper tests processing differences initiated by the payment methods and suggests that consumers are more likely to neglect the risk associated with the purchase when paying with a credit card than cash. In the second essay, the influence of a mere belief that one has a choice, in the absence of making an active choice is explored in the context of risky decisions. The findings suggest that merely reminding people that they have a choice leads to a tendency to seize opportunities impacting risk preferences.
Description
Citation
Citation to related work
Has part
ADA compliance
For Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.edu