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RESEARCH ON DOUBLE HELIX BRAND CONSUMPTION INDEX BASED ON BIG DATA ANALYSIS: AN EMPIRICAL STUDY ON CHINA'S AUTOMOBILE BRAND CONSUMPTION INDEX
Zhou, Jiajie
Zhou, Jiajie
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2025-05
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Global Finance
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https://doi.org/10.34944/ykqp-vc30
Abstract
The research on brand consumption function and index in China has been in the initial stage. This paper examines a great deal of literature and information and identifies key factors that affect automobile brand consumption. It then puts forward China's automobile brand consumption function and index based on consumption theory research, such as that on consumption function and consumption behavior, and through the research of the development status of China's automobile brand consumption.This paper uses inductive analysis and deductive reasoning to make a quantitative study of the automobile intelligence consumption index experienced by consumers, analyzes the value classification of modern automobile consumers, puts forward the consumption value index, and quantitatively studies the consumption index of Chinese automobile brands through big data. The study uses big data and statistical analysis of detailed user portraits, including but not limited to the text classification in-depth learning model, to ultimately verify the predictability of the brand consumption index, encourage manufacturers to produce more smart cars matching the consumer demand, and accelerate the realization of the national strategy for peak carbon emissions and carbon neutrality.
Keywords: consumption index, consumption function, intelligence consumption, consumption values, big data, automobile brand
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