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From Mundane to Creative: How AI Unburdens Sales Agents
Luo, Xueming Jia, Nan Fang, Zheng Liao, Chengcheng
Luo, Xueming
Jia, Nan
Fang, Zheng
Liao, Chengcheng
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Journal article
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2024-04-24
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Marketing
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https://doi.org/10.2478/nimmir-2024-0005
Abstract
Many organizations envision AI as a partner that enables human employees to focus on higher-level problem solving. AI and employees have the potential to compensate for each other’s weaknesses and generate complementarity, or “augmented intelligence.” One speculation is that AI could increase employee creativity, with bots taking care of the heavy lifting so that humans can focus on the creative aspects. However, AI assistance can also have negative effects. Human employees might
grow concerned about being replaced or having to face an increased workload when tasks become more challenging.
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Luo, Xueming, et al. "From Mundane to Creative: How AI Unburdens Sales Agents" NIM Marketing Intelligence Review, vol. 16, no. 1, Nuremberg Institute for Market Decisions, 2024, pp. 30-35. https://doi.org/10.2478/nimmir-2024-0005
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Walter de Gruyter GmbH
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NIM Marketing Intelligence Review, Vol. 16, Iss. 1
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Attribution-NonCommercial CC BY-NC