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Exploring the effects of service innovation ambidexterity on service design in the tourism and hospitality industry

Tajeddini, Kayhan
; 
Gamage, Thilini Chathurika
; 
Tajdini, Javad
; 
Ul Hameed, Waseem
; 
Tajeddini, Omid
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Journal article
Date
2024-03-01
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Entrepreneurial strategy
 Service innovation ambidexterity
 Service design
 Service innovation exploration
 Service innovation exploitation
 Sustained competitive advantage
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https://scholarshare.temple.edu/handle/20.500.12613/11686
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https://doi.org/10.1016/j.ijhm.2024.103730
Abstract
Although the entrepreneurship strategy is demonstrated by evidence as a path to enhance the performance of service firms, the question of how it happens has yet to be adequately studied in the tourism and hospitality (T&H) realm. More specifically, how an entrepreneurial strategy enables a T&H firm to enhance its performance through service innovation exploration-exploitation ambidexterity has created a strategic dilemma in extant T&H literature. Constructed on the dynamic capabilities view and organizational ambidexterity theory, our paper addresses this dilemma using data from a drop-and-collect survey of 303 T&H firms in Japan. The findings reveal that entrepreneurial strategy fosters service innovation exploitation and service innovation exploration within T&H firms. In contrast, service innovation exploitation helps T&H firms design unique service offerings, yielding a sustained competitive advantage and superior corporate performance in the long run. Further, the availability of slack resources within T&H firms fosters service innovation exploration and service innovation exploitation.
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Kayhan Tajeddini, Thilini Chathurika Gamage, Javad Tajdini, Waseem Ul Hameed, Omid Tajeddini, Exploring the effects of service innovation ambidexterity on service design in the tourism and hospitality industry, International Journal of Hospitality Management, Volume 119, 2024, 103730, ISSN 0278-4319, https://doi.org/10.1016/j.ijhm.2024.103730.
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Elsevier
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International Journal of Hospitality Management, Vol. 119
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