Genre
Thesis/DissertationDate
2023-08Author
Chen, HanAdvisor
Srivastava, JoydeepWang, Yang
Committee member
Kumar, SubodhaWattal, Sunil
Department
Business Administration/MarketingSubject
MarketingOperations research
Behavioral sciences
Advertising
Marketing mix
Marketing models and analytics
Price promotion
Pricing
Product recommendation
Permanent link to this record
http://hdl.handle.net/20.500.12613/8984