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    Constructing the Green Consumer: a Critical Discourse Analysis of Nestle’s Press Releases

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    Sessou-ResearchProject-Fall202 ...
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    Genre
    Research project
    Date
    2020
    Author
    Sessou, Emmanuel, N. Septime cc
    Department
    Media and Communication
    Permanent link to this record
    http://hdl.handle.net/20.500.12613/7932
    
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    DOI
    http://dx.doi.org/10.34944/dspace/7904
    Abstract
    This paper aims to explore how Nestle imagines and projects the ideal company that is environmentally friendly. A critical discourse analysis of Nestle’s press releases available on the company’s website illustrates three strategic movements that work to improve and maintain the company’s image. I argue that through the power afforded by access to discourse (Van Dijk, 1993), Nestle imagines and articulates the ideal green multinational, and while doing so constructs the desired eco-friendly consumer.
    Description
    This research project was completed as part of the MC 9205 Content Analysis course.
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