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dc.creatorCrane, Margaret
dc.creatorAtkins, Marc S.
dc.creatorBecker, Sara J.
dc.creatorPurtle, Jonathan
dc.creatorOlino, Thomas
dc.creatorKendall, Philip C.
dc.date.accessioned2022-04-29T19:21:47Z
dc.date.available2022-04-29T19:21:47Z
dc.date.issued2021-09-23
dc.identifier.citationCrane, M.E., Atkins, M.S., Becker, S.J. et al. The effect of caregiver key opinion leaders on increasing caregiver demand for evidence-based practices to treat youth anxiety: protocol for a randomized control trial. Implement Sci Commun 2, 107 (2021). https://doi.org/10.1186/s43058-021-00213-x
dc.identifier.issn2662-2211
dc.identifier.doihttp://dx.doi.org/10.34944/dspace/7613
dc.identifier.urihttp://hdl.handle.net/20.500.12613/7635
dc.description.abstractBackground: Research has identified cognitive behavioral therapy with exposures (CBT) as an effective treatment for youth anxiety. Despite implementation efforts, few anxious youth receive CBT. Direct-to-consumer marketing offers a different approach to address the unmet need for youth receiving effective treatments. Involving a local caregiver key opinion leader in direct-to-consumer initiatives may be an effective strategy to increase caregiver demand for CBT. Research indicates that key opinion leaders improve health promotion campaigns, but key opinion leaders have not been studied in the context of increasing caregiver demand for evidence-based treatments. Method: Project CHAT (Caregivers Hearing about Anxiety Treatments) will test the role of key opinion leader participation in conducting outreach presentations to increase caregiver desire to seek CBT for their youth’s anxiety. Caregiver attendees (N = 180) will be cluster randomized by school to receive one of two different approaches for presentations on CBT for youth anxiety. Both approaches will involve community outreach presentations providing information on recognizing youth anxiety, strategies caregivers can use to decrease youth anxiety, and how to seek CBT for youth anxiety. The researcher-only condition will be co-facilitated by two researchers. In the key opinion leader condition, a caregiver key opinion leader from each local community will be involved in tailoring the content of the presentation to the context of the community, co-facilitating the presentation with a researcher, and endorsing strategies in the presentation that they have found to be helpful. In line with the theory of planned behavior, caregiver attendees will complete measures assessing their knowledge of, attitudes towards, perceived subjective norms about, and intention to seek CBT pre- and post-presentation; they will indicate whether they sought CBT for their youth at 3-month follow-up. Results will be analyzed using a mixed method approach to assess the effectiveness of a key opinion leader to increase caregiver demand for CBT. Discussion: This study will be the first to examine the potential of key opinion leaders to increase caregiver demand for CBT. If proven effective, the use of key opinion leaders could serve as a scalable dissemination strategy to increase the reach of evidence-based treatments.
dc.format.extent13 pages
dc.languageEnglish
dc.language.isoeng
dc.relation.ispartofFaculty/ Researcher Works
dc.relation.haspartImplementation Science Communications, Vol. 2
dc.relation.isreferencedbyBMC
dc.rightsAttribution CC BY
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectKey opinion leader
dc.subjectTheory of planned behavior
dc.subjectDissemination
dc.subjectDirect-to-consumer marketing
dc.subjectHealthcare utilization
dc.subjectEvidence-based practice
dc.subjectYouth anxiety
dc.titleThe effect of caregiver key opinion leaders on increasing caregiver demand for evidence-based practices to treat youth anxiety: protocol for a randomized control trial
dc.typeText
dc.type.genreJournal article
dc.description.departmentPsychology and Neuroscience
dc.relation.doihttps://doi.org/10.1186/s43058-021-00213-x
dc.ada.noteFor Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.edu
dc.description.schoolcollegeTemple University. College of Liberal Arts
dc.creator.orcidCrane|0000-0002-1680-3364
dc.creator.orcidOlino|0000-0001-5139-8571
dc.creator.orcidKendall|0000-0001-7034-6961
dc.temple.creatorCrane, Margaret
dc.temple.creatorOlino, Thomas M.
dc.temple.creatorKendall, Philip C.
refterms.dateFOA2022-04-29T19:21:47Z


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