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dc.creatorMazel, Shayna
dc.creatorZisman-Ilani, Yaara
dc.creatorHennig, Shannon
dc.creatorGarnick, Deborah
dc.creatorNicholson, Joanne
dc.date.accessioned2022-04-08T15:20:24Z
dc.date.available2022-04-08T15:20:24Z
dc.date.issued2021-06-24
dc.identifier.citationMazel, S., Zisman-Ilani, Y., Hennig, S., Garnick, D., & Nicholson, J. (2021). Virtual Engagement in a Social Media Community of Mothers With Substance Use Disorders: Content Analysis. JMIR Formative Research, 5(6). http://dx.doi.org/10.2196/24353
dc.identifier.issn2561-326X
dc.identifier.doihttp://dx.doi.org/10.34944/dspace/7489
dc.identifier.urihttp://hdl.handle.net/20.500.12613/7511
dc.description.abstractBackground: Co-occurring substance use disorder is common among pregnant and parenting women with mental illness, but their engagement with and utilization of relevant services and treatment is low. Social media has the potential to convey benefits and facilitate engagement among this target group. Objective: This study aimed to explore the reach and engagement of specific social media posts among pregnant women and mothers with substance use disorders. Methods: Eighteen posts providing content related to substance use (cannabis, opioids, or alcohol), varying in type of content (informational or experiential) and target (policy-, practice-, or perception-related), were posted in a closed Facebook community page comprising over 33,000 pregnant women and mothers between May 2019 and October 2019. Results: The overall level of reach of these Facebook posts ranged from 453 to 3045 community members. Engagement levels, measured via the number of likes, comments, or posts shared, varied based on the type of post content (ie, informational or experiential).Conclusions: Participation in a virtual community via social media platforms can facilitate engagement among pregnant women and mothers with mental illness by communicating relevant information about substance use, as well as potentially promoting awareness of, access to, and engagement with treatment services.
dc.format.extent10 pages
dc.languageEnglish
dc.language.isoeng
dc.relation.ispartofFaculty/ Researcher Works
dc.relation.haspartJMIR Formative Research, Vol. 5, No. 6
dc.relation.isreferencedbyJMIR Publications
dc.rightsAttribution CC BY
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectVirtual engagement
dc.subjectVirtual community participation
dc.subjectSocial media
dc.subjectMental health
dc.subjectOpioids
dc.subjectSubstance use
dc.titleVirtual Engagement in a Social Media Community of Mothers With Substance Use Disorders: Content Analysis
dc.typeText
dc.type.genreJournal article
dc.description.departmentSocial and Behavioral Sciences
dc.relation.doihttp://dx.doi.org/10.2196/24353
dc.ada.noteFor Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.edu
dc.description.schoolcollegeTemple University. College of Public Health
dc.creator.orcidZisman-Ilani|0000-0001-6852-2583
dc.temple.creatorZisman-Ilani, Yaara
refterms.dateFOA2022-04-08T15:20:24Z


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