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dc.creatorTallapragada, Meghnaa
dc.creatorHallman, William K.
dc.identifier.citationTallapragada, M., & Hallman, W. K. (2018). Implementing the National Bioengineered Food Disclosure Standard: Will consumers use QR codes to check for genetically modified (GM) ingredients in food products? AgBioForum, 21(1), 44-60.
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dc.description.abstractThe National Bioengineered Food Disclosure Standard of 2016 mandates the disclosure of Genetically Modified (GM) ingredients in food products in the US by including text, a symbol, or a digital link such as a Quick Response (QR) code on product labels. Many food manufacturers will use QR codes that connect to a website, because they enable provision of detailed contextual information about GM ingredients. However, critics argue that this approach is inadequate because many consumers will be unable/unwilling to use QR codes to access information. Using a telephone survey of US adults (N=1,011), this study finds that consumers likely to use QR codes to check for GM ingredients are: those who already use UPC or QR codes, consider GM Organisms to be risky, approve of the mandatory labeling law, and are less likely to buy products with GM ingredients. The study concludes by discussing implications for implementation of the policy.
dc.format.extent17 pages
dc.relation.ispartofFaculty/ Researcher Works
dc.relation.haspartAgBioForum, Vol. 21, No. 1
dc.rightsAttribution-NoDerivs CC BY-ND
dc.subjectConsumer intentions
dc.subjectGenetically modified organisms (GMO)
dc.subjectMandatory GM labeling policy
dc.subjectQR codes for GM labeling
dc.subjectResponses to food labeling
dc.titleImplementing the national bioengineered food disclosure standard : will consumers use QR codes to check for genetically modified (GM) ingredients in food products?
dc.type.genreJournal article
dc.description.departmentAdvertising and Public Relations
dc.ada.noteFor Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact
dc.description.schoolcollegeKlein College of Media and Communication
dc.temple.creatorTallapragada, Meghnaa

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