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    Impact of Abstract Versus Concrete Conceptualization of Genetic Modification (GM) Technology on Public Perceptions

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    Name:
    Tallapragada-PrePrint-2020.pdf
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    Genre
    Pre-print
    Date
    2020-09-27
    Author
    Tallapragada, Meghnaa cc
    Hardy, Bruce cc
    Lybrand, Evan
    Hallman, William K.
    Department
    Advertising and Public Relations
    Subject
    Abstract and concrete language
    Attitudes
    Intentions
    Genetic modification
    Permanent link to this record
    http://hdl.handle.net/20.500.12613/7301
    
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    DOI
    https://doi.org/10.1111/risa.13591
    Abstract
    Based on the scholarship of abstract/concrete cognition, mental schema, and the integrated model of behavior change, this study found that using concrete over abstract language increased support for specific genetically modified (GM) applications and GM in general, and improved intentions to purchase products containing genetically modified organisms (GMOs). An online survey with an embedded 3 × 2 experiment was conducted using a national sample of U.S. adults (N = 1,470). Participants were randomly assigned to conditions that varied in abstract/concrete conceptualization of GMOs and were prompted to assess GM risk and benefit perceptions with respect to human health and the environment. Regardless of whether they assessed risks or benefits, participants who assessed GMOs through concrete terms compared to abstract terms showed an increase in positive emotions, which in turn increased their support for specific GM applications and GM in general, and their intentions to buy products with GMOs.
    Citation
    This is the peer reviewed version of the following article: Tallapragada, M., Hardy, B. W., Lybrand, E., & Hallman, W. K. (2020). Impact of abstract versus concrete conceptualization of genetic modification (GM) technology on public perceptions. Risk Analysis, 41(6), 976-991. https://doi.org/10.1111/risa.13591
    Citation to related work
    Wiley
    Has part
    Risk Analysis, Vol. 41, No. 6
    ADA compliance
    For Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.edu
    ae974a485f413a2113503eed53cd6c53
    http://dx.doi.org/10.34944/dspace/7280
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