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dc.creatorBlow, Felicia D.
dc.creatorBonney, Christopher F.
dc.creatorTallapragada, Meghnaa
dc.creatorBrown, David W.
dc.date.accessioned2022-01-26T19:11:36Z
dc.date.available2022-01-26T19:11:36Z
dc.date.issued2021-10-01
dc.identifier.citationBlow, F., Bonney, C. F., Tallapragada, M., & Brown, D. (2021). PRSA’s theoretical and data-driven approach to improving diversity & inclusion in Public Relations. Public Relations Journal, 14(3).
dc.identifier.citationAvailable at: https://prjournal.instituteforpr.org/wp-content/uploads/Blow_PRJ14.3.pdf
dc.identifier.issn1942-4604
dc.identifier.urihttp://hdl.handle.net/20.500.12613/7298
dc.description.abstractDrawing on the history of advancing diversity and inclusion (D&I) in the public relations (PR) profession and within its organization, Public Relations Society of America (PRSA) designed and executed a three–phase study to assess D&I perceptions. Results from focus groups, interviews, and a survey revealed that: (i) there is a unified view of inclusion, but varied views on diversity among members, (ii) chapters need support to advance their D&I efforts, and (iii) there are opportunities for PRSA to be a change agent for D&I. The paper concludes by discussing the PRSA D&I strategic plan and future directions for scholars and practitioners eager to engage in D&I efforts.
dc.format.extent32 pages
dc.languageEnglish
dc.language.isoeng
dc.relation.ispartofFaculty/ Researcher Works
dc.relation.haspartPublic Relations Journal, Vol. 14, No. 2
dc.relation.isreferencedbyInstitute for Public Relations / The Public Relations Society of America, Inc.
dc.rightsAll Rights Reserved
dc.subjectStrategic plan
dc.subjectPRSA
dc.subjectInclusion
dc.subjectDiversity
dc.titlePRSA’s Theoretical and Data–Driven Approach to Improving Diversity & Inclusion in Public Relations
dc.typeText
dc.type.genreJournal article
dc.description.departmentAdvertising and Public Relations
dc.relation.doihttp://dx.doi.org/10.34944/dspace/7277
dc.ada.noteFor Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.edu
dc.description.schoolcollegeKlein College of Media and Communication
dc.creator.orcidTallapragada|0000-0003-1472-9129
dc.temple.creatorTallapragada, Meghnaa
dc.temple.creatorBrown, David W.
refterms.dateFOA2022-01-26T19:11:36Z


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