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    PRSA’s Theoretical and Data–Driven Approach to Improving Diversity & Inclusion in Public Relations

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    Name:
    Tallapragada-JournalArticle-20 ...
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    Genre
    Journal article
    Date
    2021-10-01
    Author
    Blow, Felicia D.
    Bonney, Christopher F.
    Tallapragada, Meghnaa cc
    Brown, David W.
    Department
    Advertising and Public Relations
    Subject
    Strategic plan
    PRSA
    Inclusion
    Diversity
    Permanent link to this record
    http://hdl.handle.net/20.500.12613/7298
    
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    DOI
    http://dx.doi.org/10.34944/dspace/7277
    Abstract
    Drawing on the history of advancing diversity and inclusion (D&I) in the public relations (PR) profession and within its organization, Public Relations Society of America (PRSA) designed and executed a three–phase study to assess D&I perceptions. Results from focus groups, interviews, and a survey revealed that: (i) there is a unified view of inclusion, but varied views on diversity among members, (ii) chapters need support to advance their D&I efforts, and (iii) there are opportunities for PRSA to be a change agent for D&I. The paper concludes by discussing the PRSA D&I strategic plan and future directions for scholars and practitioners eager to engage in D&I efforts.
    Citation
    Blow, F., Bonney, C. F., Tallapragada, M., & Brown, D. (2021). PRSA’s theoretical and data-driven approach to improving diversity & inclusion in Public Relations. Public Relations Journal, 14(3).
    Available at: https://prjournal.instituteforpr.org/wp-content/uploads/Blow_PRJ14.3.pdf
    Citation to related work
    Institute for Public Relations / The Public Relations Society of America, Inc.
    Has part
    Public Relations Journal, Vol. 14, No. 2
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