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dc.contributor.advisorFunk, Daniel C. (Daniel Carl), 1964-
dc.creatorBaker, Bradley
dc.date.accessioned2020-10-20T13:33:26Z
dc.date.available2020-10-20T13:33:26Z
dc.date.issued2017
dc.identifier.urihttp://hdl.handle.net/20.500.12613/724
dc.description.abstractThe current research investigates pricing practices and consumer behavior in long-distance running events. Two studies address (1) current practices in pricing and registration policies for long-distance running events, and (2) factors that influence the decision-making process by which event organizers develop, adopt, and implement particular pricing policies. Study One involves a descriptive census of policies currently in use for a comprehensive list of running events in the United States that include races at the full or half marathon distance. Study Two adopts a multi-case study approach based on semi-structured interviews of running event organizers, supplemented by additional organizational documents, to investigate the pricing and registration policy development process. Collectively, these two studies examine the what, the why, and the how of pricing policy development in long-distance running events. Based on study findings, a conceptual model was developed incorporating major sources of influence (organizational, consumer, environmental, and event) on the pricing policy development process. This research contributes to sport management by providing deeper understanding of how participant sport, specifically long-distance running events, is priced and how pricing decisions influence consumer behaviors. Results additionally provide practical insight for running event organizers seeking to improve or enhance pricing policies and revenue management by understanding both common and atypical practices in use throughout the running event industry. Finally the current research lays a foundation for a stream of future research building on findings from two studies and data generated in the process of addressing the overarching research questions.
dc.format.extent187 pages
dc.language.isoeng
dc.publisherTemple University. Libraries
dc.relation.ispartofTheses and Dissertations
dc.rightsIN COPYRIGHT- This Rights Statement can be used for an Item that is in copyright. Using this statement implies that the organization making this Item available has determined that the Item is in copyright and either is the rights-holder, has obtained permission from the rights-holder(s) to make their Work(s) available, or makes the Item available under an exception or limitation to copyright (including Fair Use) that entitles it to make the Item available.
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/
dc.subjectSports Management
dc.subjectManagement
dc.subjectMarketing
dc.subjectLong-distance Running Events
dc.subjectParticipant Sport Events
dc.subjectPolicy Development
dc.subjectPricing
dc.subjectSport Management
dc.titlePricing Participant Sport: The Pricing Development Process in Long-Distance Running Events
dc.typeText
dc.type.genreThesis/Dissertation
dc.contributor.committeememberJordan, Jeremy S.
dc.contributor.committeememberDrayer, Joris
dc.contributor.committeememberFong, Nathan
dc.description.departmentTourism and Sport
dc.relation.doihttp://dx.doi.org/10.34944/dspace/706
dc.ada.noteFor Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.edu
dc.description.degreeD.B.A.
dc.creator.orcid0000-0002-1697-4198
refterms.dateFOA2020-10-20T13:33:26Z


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