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    Visual familiarity as a factor of social presence represented via non-verbal communication in audio-mediated channel

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    Kukshinov_temple_0225E_14710.pdf
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    Genre
    Thesis/Dissertation
    Date
    2021
    Author
    Kukshinov, Eugene cc
    Advisor
    Lombard, Matthew
    Committee member
    Hardy, Bruce W.
    Johnson, Kareem
    Cummings, James J. (James John)
    Department
    Media & Communication
    Subject
    Communication
    Psychology
    Cognition
    Gestures
    Perception
    Presence
    Zoom
    Permanent link to this record
    http://hdl.handle.net/20.500.12613/7200
    
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    DOI
    http://dx.doi.org/10.34944/dspace/7179
    Abstract
    Presence, as a perceptual illusion of non-mediation, is a phenomenon that is often vaguely conceptualized, measured via self-report and stimulated via technological factors. This study offers a more certain conceptual framework, behavioral measure, and a contextual factor that highlights the psychological nature of this psychological state. Specifically, a Zoom-based field experiment was conducted to test whether being visually familiarized with a person before describing spatial information (images of an old dress and maze) to another person would increase a sense of social presence, and therefore a higher rate of gestures used to describe images even though they won’t be seen by the other person. As results showed, being familiarized was enough to reduce uncertainty over the other person to feel social presence and gesture at a higher rate as if the communication was face-to-face.
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