AuthorHolbert, R. Lance
DepartmentCommunication and Social Influence
Permanent link to this recordhttp://hdl.handle.net/20.500.12613/7172
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AbstractThis chapter offers a systematic assessment of DICTION’s ability to address a wide range of media content. Each of the media-related works in this volume reflects a unique mix of communication inputs, and DICTION proves itself able to generate valid and reliable insights on a diverse range of material. In addition, the chapter focuses on a series of challenges (e.g., Message Tailoring, Hypertext, Interactivity) and opportunities (e.g., big data) for DICTION in relation to the study of media content. The program and the researchers who utilize it need to continue to evolve with the changing media landscape in order to generate practical knowledge that is relevant to improving communication.
CitationHolbert, R. L. (2014). DICTION as a Tool for Studying the Mass Media. In R. Hart (Eds.), Communication and Language Analysis in the Public Sphere (pp. 462-476). IGI Global. http://doi:10.4018/978-1-4666-5003-9.ch025
Citation to related workIGI Global
Has partChapter appears in: R. Hart (Eds.). (2014). Communication and Language Analysis in the Public Sphere. IGI Global.
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