Show simple item record

dc.creatorTsfati, Yariv
dc.creatorDvir-Gvirsman, Shira
dc.creatorTsuriel, Keren
dc.creatorWaismel-Manor, Israel
dc.creatorHolbert, R. Lance
dc.identifier.citationTsfati, Y., Cohen, J., Dvir-Gvirsman, S., Tsuriel, K., Waismel-Manor, I., & Holbert, R. L. (2021). Political Para-Social Relationship as a Predictor of Voting Preferences in the Israeli 2019 Elections. Communication Research.
dc.description.abstractThe idea that the success of media personae in attracting audiences and maintaining their loyalty depends on the creation of a pseudo-friendship, known as para-social relationships, has been a mainstay of mass media research for more than half a century. Expanding the scope of para-social relationship research into the political realm, the notion that political support could be predicted based on the intensity of para-social relationships between voters and political figures was demonstrated in a recent study. The current exploration tests the predictive power of Political Para-Social Relationship (PPSR) in the context of the April and September 2019 Israeli election campaigns. Findings from online panel data (n = 1,061) demonstrate that PPSR toward Netanyahu was a positive predictor of voting for Netanyahu’s Likud party and a negative predictor of voting for opposition leader Benny Gantz’s Blue and White party in both campaigns. The opposite was true for PPSR toward Benny Gantz. The PPSR constructs also predicted shifts in party support from the February to October (post-election) waves of the study, and loyalty toward the parties. In all models, the PPSR constructs were among the strongest predictors of political support.
dc.format.extent30 pages
dc.relation.ispartofFaculty/ Researcher Works
dc.relation.haspartCommunication Research
dc.relation.isreferencedbySage Publications
dc.rightsAttribution-NonCommercial CC BY-NC
dc.subjectMedia effects
dc.subjectPublic opinion formation
dc.subjectImpressions of political candidates
dc.titlePolitical Para-Social Relationship as a Predictor of Voting Preferences in the Israeli 2019 Elections
dc.type.genreJournal article
dc.description.departmentCommunication and Social Influence
dc.ada.noteFor Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact
dc.description.schoolcollegeKlein College of Media and Communication
dc.temple.creatorHolbert, R. Lance

Files in this item


This item appears in the following Collection(s)

Show simple item record

Attribution-NonCommercial CC BY-NC
Except where otherwise noted, this item's license is described as Attribution-NonCommercial CC BY-NC