SURVIVING SURPRISE: HOW FIRMS WERE AFFECTED BY - AND RESPONDED TO - UNEXPECTED, DISRUPTIVE, DISCONTINUOUS CHANGE IN THE MARKETING ENVIRONMENT
Genre
Thesis/DissertationDate
2010Author
Atwater, Craig A.Advisor
Lancioni, Richard A.Committee member
Hunt, James M. (James Michael)Gopalan, Ram
Department
Business Administration/MarketingSubject
Business Administration, MarketingMarketing Environment
Motor Carriers
Resilience
Strategic Change
Surprise
Permanent link to this record
http://hdl.handle.net/20.500.12613/710