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dc.contributor.advisorSrivastava, Joydeep
dc.contributor.advisorWadhwa, Monica
dc.creatorOnuklu, Nese Nur
dc.date.accessioned2021-08-23T18:14:21Z
dc.date.available2021-08-23T18:14:21Z
dc.date.issued2021
dc.identifier.urihttp://hdl.handle.net/20.500.12613/6884
dc.description.abstractThe role of risk in consumer decision-making has been a popular research subject in the last decades. As such, the determinants of risk-taking have been examined in several domains. Past research suggests that risky decisions are frequently influenced by various situational factors. Across two essays, two such factors that impact consumer risk-taking behaviors, namely payment methods and choice mindset are explored. In the first essay, the impact of payment methods on consumers’ risk-taking in purchase decisions is analyzed. This paper tests processing differences initiated by the payment methods and suggests that consumers are more likely to neglect the risk associated with the purchase when paying with a credit card than cash. In the second essay, the influence of a mere belief that one has a choice, in the absence of making an active choice is explored in the context of risky decisions. The findings suggest that merely reminding people that they have a choice leads to a tendency to seize opportunities impacting risk preferences.
dc.format.extent106 pages
dc.language.isoeng
dc.publisherTemple University. Libraries
dc.relation.ispartofTheses and Dissertations
dc.rightsIN COPYRIGHT- This Rights Statement can be used for an Item that is in copyright. Using this statement implies that the organization making this Item available has determined that the Item is in copyright and either is the rights-holder, has obtained permission from the rights-holder(s) to make their Work(s) available, or makes the Item available under an exception or limitation to copyright (including Fair Use) that entitles it to make the Item available.
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/
dc.subjectBusiness administration
dc.subjectMarketing
dc.titleTHE INFLUENCE OF PAYMENT METHOD AND CHOICE MINDSET ON RISK TAKING BEHAVIORS
dc.typeText
dc.type.genreThesis/Dissertation
dc.contributor.committeememberMudambi, Susan
dc.contributor.committeememberMorrin, Maureen
dc.contributor.committeememberWattal, Sunil
dc.description.departmentBusiness Administration/Marketing
dc.relation.doihttp://dx.doi.org/10.34944/dspace/6866
dc.ada.noteFor Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.edu
dc.description.degreePh.D.
dc.identifier.proqst14630
dc.date.updated2021-08-21T10:09:02Z
dc.embargo.lift08/17/2023
dc.identifier.filenameOnuklu_temple_0225E_14630.pdf


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