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dc.contributor.advisorHill, Theodore L.
dc.creatorFairfax, Bucky
dc.date.accessioned2021-05-24T18:54:13Z
dc.date.available2021-05-24T18:54:13Z
dc.date.issued2021
dc.identifier.urihttp://hdl.handle.net/20.500.12613/6527
dc.description.abstractThis dissertation investigates the role of organizational purpose as a driver in attracting employees to employers. The dissertation consists of two related studies both anchored in the literature on employer attraction, defined as the favorable interaction between potential applicants and the images, values, and information about an organization (Coldwell et al., 2008), and perceived fit, defined as the employee’s suitability with the culture and values of the organization (Hinkle, R. K., & Choi, N., 2009). In the first study, semi-structured interviews were performed on 23 prospective job seekers to explore the alignment between personal and organizational purpose in making an employer more attractive. The participants identified the opportunity for professional growth and development, the people with whom one works, and alignment with organizational purpose as key drivers of employer attraction over and above the usual concerns of compensation and job requirements. Interviewees invested in organizational purpose alignment with more emotional intensity; noted that alignment with organizational purpose was sometimes more important than compensation and stability; and suggested that the “pursuit of purpose is privilege” and, as such, influenced by an individual’s economic security. Reconciling these findings with extant theory, a new concept of Purpose-fit is proposed as an additional and important driver of employer attraction. Purpose-fit is defined as the perceived alignment of individual and organizational purpose assessed by job seekers through evaluation of image and reputation, mission and values, social contribution, and meaningful work. The second study utilized a choice-based conjoint survey to investigate the importance and tradeoffs between key drivers of employer attraction, including Purpose-fit, basic salary, opportunities for professional growth and development, and opportunities to work with similar people. The conjoint survey explored the effects of an employee’s generation, individual economic security, and reaction to respondent’s employer response to the social crisis of COVID-19 and the Black Lives Matter movement on the relative importance of Purpose-fit. There were four important findings: 1) Opportunity for professional growth and development was the dominant driver of employer attraction across all demographic segments; 2) Job seekers will trade off some level of salary for Purpose-fit, even if they experience economic insecurity; 3) Contrary to the extant literature, older generations placed more relative importance on Purpose-fit than younger generations; and 4) Prospective job seekers with positive employer experience in response to COVID-19 or Black Lives Matter placed higher relative importance of Purpose-fit, were more willingness to accept less pay, and reported lower levels of active job search. In summary, Purpose-fit emerged as an important driver of employer attraction among prospective job seekers, differentiated by generation, economic security, and positive experience of employers’ response to social crisis, resulting in reported willingness to accept less pay.
dc.format.extent160 pages
dc.language.isoeng
dc.publisherTemple University. Libraries
dc.relation.ispartofTheses and Dissertations
dc.rightsIN COPYRIGHT- This Rights Statement can be used for an Item that is in copyright. Using this statement implies that the organization making this Item available has determined that the Item is in copyright and either is the rights-holder, has obtained permission from the rights-holder(s) to make their Work(s) available, or makes the Item available under an exception or limitation to copyright (including Fair Use) that entitles it to make the Item available.
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/
dc.subjectBusiness administration
dc.subjectConjoint
dc.subjectEmployer attraction
dc.subjectPercieved fit
dc.subjectPurpose
dc.subjectQualitative
dc.subjectSocial crisis
dc.titleBENEATH THE SURFACE IS PURPOSE: A MIXED METHOD EXPLORATION OF PURPOSE-FIT AS A DRIVER OF EMPLOYER ATTRACTION
dc.typeText
dc.type.genreThesis/Dissertation
dc.contributor.committeememberChitturi, Pallavi
dc.contributor.committeememberHarold, Crystal M.
dc.contributor.committeememberDi Benedetto, C. Anthony
dc.description.departmentBusiness Administration/Strategic Management
dc.relation.doihttp://dx.doi.org/10.34944/dspace/6509
dc.ada.noteFor Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.edu
dc.description.degreeD.B.A.
dc.identifier.proqst14425
dc.creator.orcid0000-0002-9771-037X
dc.date.updated2021-05-19T16:09:55Z
refterms.dateFOA2021-05-24T18:54:14Z
dc.identifier.filenameFairfax_temple_0225E_14425.pdf


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