Genre
Thesis/DissertationDate
2019Author
Wu, XiaoxuanAdvisor
Srivastava, JoydeepCommittee member
Morrin, MaureenDi Benedetto, C. Anthony
Fong, Nathan
Department
Business Administration/MarketingSubject
MarketingFraming Effect
Heuristic
Judgment and Decision Making
Product Replacement
Trade-in
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Permanent link to this record
http://hdl.handle.net/20.500.12613/619