THE ROLE OF PSYCHOLOGICAL DISCREPANCY IN BELIEF CHANGE: TESTING FOUR MODELS WITH A SINGLE MESSAGE
Genre
Thesis/DissertationDate
2020Author
Huang, LulingAdvisor
Cai, Deborah A.Fink, Edward L.
Committee member
Hardy, Bruce W.Kaplowitz, Stan A.
Department
Media & CommunicationSubject
CommunicationMass Communication
Psychology, Social
Belief Change
Mathematical Modeling
Persuasion
Psychological Discrepancy
Scale Value
Weight
Permanent link to this record
http://hdl.handle.net/20.500.12613/543