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dc.creatorShakya, HB
dc.creatorStafford, D
dc.creatorHughes, DA
dc.creatorKeegan, T
dc.creatorNegron, R
dc.creatorBroome, J
dc.creatorMcKnight, M
dc.creatorNicoll, L
dc.creatorNelson, J
dc.creatorIriarte, E
dc.creatorOrdonez, M
dc.creatorAiroldi, E
dc.creatorFowler, JH
dc.creatorChristakis, NA
dc.date.accessioned2021-01-25T14:44:27Z
dc.date.available2021-01-25T14:44:27Z
dc.date.issued2017-03-01
dc.identifier.issn2044-6055
dc.identifier.issn2044-6055
dc.identifier.doihttp://dx.doi.org/10.34944/dspace/4925
dc.identifier.other28289044 (pubmed)
dc.identifier.urihttp://hdl.handle.net/20.500.12613/4943
dc.description.abstract© 2017 Published by the BMJ Publishing Group Limited. Introduction: Despite global progress on many measures of child health, rates of neonatal mortality remain high in the developing world. Evidence suggests that substantial improvements can be achieved with simple, low-cost interventions within family and community settings, particularly those designed to change knowledge and behaviour at the community level. Using social network analysis to identify structurally influential community members and then targeting them for intervention shows promise for the implementation of sustainable community-wide behaviour change. Methods and analysis: We will use a detailed understanding of social network structure and function to identify novel ways of targeting influential individuals to foster cascades of behavioural change at a population level. Our work will involve experimental and observational analyses. We will map face-to-face social networks of 30 000 people in 176 villages in Western Honduras, and then conduct a randomised controlled trial of a friendship-based network-targeting algorithm with a set of well-established care interventions. We will also test whether the proportion of the population targeted affects the degree to which the intervention spreads throughout the network. We will test scalable methods of network targeting that would not, in the future, require the actual mapping of social networks but would still offer the prospect of rapidly identifying influential targets for public health interventions. Ethics and dissemination: The Yale IRB and the Honduran Ministry of Health approved all data collection procedures (Protocol number 1506016012) and all participants will provide informed consent before enrolment. We will publish our findings in peer-reviewed journals as well as engage non-governmental organisations and other actors through venues for exchanging practical methods for behavioural health interventions, such as global health conferences. We will also develop a 'toolkit' for practitioners to use in network-based intervention efforts, including public release of our network mapping software.
dc.format.extente012996-e012996
dc.language.isoen
dc.relation.haspartBMJ Open
dc.relation.isreferencedbyBMJ
dc.rightsCC BY
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectSOCIAL MEDICINE
dc.subjectAdult
dc.subjectAlgorithms
dc.subjectChild Health
dc.subjectCounseling
dc.subjectDeveloping Countries
dc.subjectFamily
dc.subjectFamily Characteristics
dc.subjectFemale
dc.subjectHealth Behavior
dc.subjectHealth Education
dc.subjectHealth Knowledge, Attitudes, Practice
dc.subjectHealth Promotion
dc.subjectHonduras
dc.subjectHumans
dc.subjectInfant
dc.subjectInfant Mortality
dc.subjectMale
dc.subjectMaternal Health
dc.subjectPregnancy
dc.subjectPublic Health
dc.subjectResearch Design
dc.subjectResidence Characteristics
dc.subjectRural Population
dc.subjectSocial Environment
dc.titleExploiting social influence to magnify population-level behaviour change in maternal and child health: Study protocol for a randomised controlled trial of network targeting algorithms in rural Honduras
dc.typeArticle
dc.type.genreJournal Article
dc.relation.doi10.1136/bmjopen-2016-012996
dc.ada.noteFor Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.edu
dc.creator.orcidAiroldi, Edoardo|0000-0002-3512-0542
dc.date.updated2021-01-25T14:44:23Z
refterms.dateFOA2021-01-25T14:44:27Z


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