THREE ESSAYS ON UNDERSTANDING AND OPTIMIZING DIGITAL MARKETING AND COMMUNICATION
Genre
Thesis/DissertationDate
2020Author
Kennedy, HeatherAdvisor
Funk, Daniel C. (Daniel Carl), 1964-Committee member
Kunkel, ThiloWattal, Sunil
Jung, Jaehwuen
Department
Tourism and SportSubject
Sports managementPermanent link to this record
http://hdl.handle.net/20.500.12613/4754