Antecedents and Outcomes to Implementing a Top-down Approach to Platform Product Design
Genre
Thesis/DissertationDate
2010Author
Thomas, EllenAdvisor
Di Benedetto, C. AnthonyCommittee member
Lancioni, Richard A.Gopalan, Ram
Schuff, David (David Michael)
Department
Business Administration/MarketingSubject
Business Administration, MarketingEngineering, Mechanical
Marketing
New Product Development
Platform Design
Permanent link to this record
http://hdl.handle.net/20.500.12613/4115