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dc.creatorHolton, Avery E.
dc.creatorMolyneux, Logan
dc.date.accessioned2020-09-21T16:00:21Z
dc.date.available2020-09-21T16:00:21Z
dc.date.issued2015-11-03
dc.identifier.citationHolton AE, Molyneux L. Identity lost? The personal impact of brand journalism. Journalism, 2017 (Vol 18, Iss 2) pp. 195-210. Copyright © 2015 (The Author(s)). DOI: 10.1177/1464884915608816.
dc.identifier.issn1741-3001
dc.identifier.doihttp://dx.doi.org/10.34944/dspace/386
dc.identifier.urihttp://hdl.handle.net/20.500.12613/403
dc.description.abstractResearchers have explored the role of organizational and personal branding in journalism, paying particular attention to digital media and social network sites. While these studies have observed a rise in the incorporation of branding practices among journalists, they have largely avoided questions about the implications such shifts in practice may have on the personal identities of journalists. This study addresses that gap, drawing on interviews with 41 reporters and editors from US newspapers. The findings suggest that as reporters incorporate branding into their routines, they may feel as though they are sacrificing the ability to simultaneously maintain a personal identity online. For their part, editors seem to sympathize with journalists’ loss of personal identity but defer to organizational policies.
dc.format.extent16 pages
dc.languageEnglish
dc.language.isoeng
dc.relation.ispartofFaculty/ Researcher Works
dc.relation.haspartJournalism, 2017, Vol .18, Issue 2
dc.relation.isreferencedbySAGE Publications
dc.rightsAttribution-NonCommercial-NoDerivs CC BY-NC-ND
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectBranding
dc.subjectBrand journalism
dc.subjectIdentity
dc.subjectNormalization
dc.titleIdentity lost? The personal impact of brand journalism
dc.typeText
dc.type.genreJournal article
dc.description.departmentJournalism
dc.relation.doihttps://doi.org/10.1177%2F1464884915608816
dc.ada.noteFor Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.edu
dc.description.schoolcollegeKlein College of Media and Communication
dc.creator.orcid0000-0001-7382-3065
dc.temple.creatorMolyneux, Logan
refterms.dateFOA2020-09-21T16:00:21Z


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