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Journal articleDate
2015-11-03Department
JournalismPermanent link to this record
http://hdl.handle.net/20.500.12613/403
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https://doi.org/10.1177%2F1464884915608816Abstract
Researchers have explored the role of organizational and personal branding in journalism, paying particular attention to digital media and social network sites. While these studies have observed a rise in the incorporation of branding practices among journalists, they have largely avoided questions about the implications such shifts in practice may have on the personal identities of journalists. This study addresses that gap, drawing on interviews with 41 reporters and editors from US newspapers. The findings suggest that as reporters incorporate branding into their routines, they may feel as though they are sacrificing the ability to simultaneously maintain a personal identity online. For their part, editors seem to sympathize with journalists’ loss of personal identity but defer to organizational policies.Citation
Holton AE, Molyneux L. Identity lost? The personal impact of brand journalism. Journalism, 2017 (Vol 18, Iss 2) pp. 195-210. Copyright © 2015 (The Author(s)). DOI: 10.1177/1464884915608816.Citation to related work
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Journalism, 2017, Vol .18, Issue 2ADA compliance
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http://dx.doi.org/10.34944/dspace/386
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