Permanent link to this recordhttp://hdl.handle.net/20.500.12613/403
MetadataShow full item record
AbstractResearchers have explored the role of organizational and personal branding in journalism, paying particular attention to digital media and social network sites. While these studies have observed a rise in the incorporation of branding practices among journalists, they have largely avoided questions about the implications such shifts in practice may have on the personal identities of journalists. This study addresses that gap, drawing on interviews with 41 reporters and editors from US newspapers. The findings suggest that as reporters incorporate branding into their routines, they may feel as though they are sacrificing the ability to simultaneously maintain a personal identity online. For their part, editors seem to sympathize with journalists’ loss of personal identity but defer to organizational policies.
CitationHolton AE, Molyneux L. Identity lost? The personal impact of brand journalism. Journalism, 2017 (Vol 18, Iss 2) pp. 195-210. Copyright © 2015 (The Author(s)). DOI: 10.1177/1464884915608816.
Citation to related workSAGE Publications
Has partJournalism, 2017, Vol .18, Issue 2
ADA complianceFor Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact email@example.com
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs CC BY-NC-ND