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dc.creatorMolyneux, Logan
dc.creatorHolton, Avery E.
dc.creatorLewis, Seth C.
dc.date.accessioned2020-09-21T16:00:20Z
dc.date.available2020-09-21T16:00:20Z
dc.date.issued2017-04-18
dc.identifier.citationLogan Molyneux, Avery Holton & Seth C. Lewis (2018) How journalists engage in branding on Twitter: individual, organizational, and institutional levels, Information, Communication & Society, 21:10, 1386-1401, DOI: 10.1080/1369118X.2017.1314532
dc.identifier.issn1468-4462
dc.identifier.doihttp://dx.doi.org/10.34944/dspace/385
dc.identifier.urihttp://hdl.handle.net/20.500.12613/402
dc.description.abstractIn a social media age, branding is an increasingly visible aspect of identity construction online. For media professionals generally and journalists especially, branding on spaces such as Twitter reveals the complicated set of forces confronting such public-facing actors as they navigate tensions between personal disclosure for authenticity and professional decorum for credibility, and between establishing one’s own distinctiveness and promoting one’s employer or other stakeholders. While studies have begun to reveal what journalists say about branding, they have yet to provide a broad profile of what they do. This study takes up that challenge through a content analysis of the Twitter profiles and tweets of a representative sample of 384 U.S. journalists. We focus on the extent of branding practices; the levels at which such branding occurs, whether to promote one’s self (individual), one’s news organization (organizational), or the journalism profession at large (institutional); and how other social media practices may be related to forms of journalistic branding. Results suggest that branding is now widely common among journalists on Twitter; that branding occurs at all three levels but primarily at the individual and organizational levels, with organizational branding taking priority; and that time on Twitter is connected with more personal information being shared.
dc.format.extent31 pages
dc.languageEnglish
dc.language.isoeng
dc.relation.ispartofFaculty/ Researcher Works
dc.relation.haspartInformation, Communication & Society, Vol. 21, 2018, Issue 10
dc.relation.isreferencedbyRoutledge
dc.relation.isreferencedbyThis is an Accepted Manuscript of an article published by Taylor & Francis in Information, Communication & Society on April 18, 2017, available at http://wwww.tandfonline.com/10.1080/1369118X.2017.1314532.
dc.rightsAll Rights Reserved
dc.subjectBranding
dc.subjectBrand enactment
dc.subjectIdentity
dc.subjectJournalistic branding
dc.subjectJournalistic roles
dc.subjectSocial media
dc.titleHow journalists engage in branding on Twitter: individual, organizational, and institutional levels
dc.typeText
dc.type.genrePost-print
dc.description.departmentJournalism
dc.relation.doihttps://doi.org/10.1080/1369118X.2017.1314532
dc.ada.noteFor Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.edu
dc.description.schoolcollegeKlein College of Media and Communication
dc.creator.orcid0000-0001-7382-3065
dc.temple.creatorMolyneux, Logan
refterms.dateFOA2020-09-21T16:00:20Z


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