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dc.creatorLough, Kyser
dc.creatorMolyneux, Logan
dc.creatorHolton, Avery E.
dc.date.accessioned2020-09-21T16:00:20Z
dc.date.available2020-09-21T16:00:20Z
dc.date.issued2017-10-27
dc.identifier.citationKyser Lough, Logan Molyneux & Avery E. Holton (2018) A Clearer Picture, Journalism Practice, 12:10, 1277-1291, DOI: 10.1080/17512786.2017.1389292
dc.identifier.issn1751-2794
dc.identifier.doihttp://dx.doi.org/10.34944/dspace/380
dc.identifier.urihttp://hdl.handle.net/20.500.12613/397
dc.description.abstractAs journalists continue integrating social media into their professional work, they wrestle with ways to best represent themselves, their organizations, and their profession. Several recent studies have examined this trend in terms of branding, raising important questions about the changing ways in which journalists present themselves and how these changes may indicate shifts in their personal and professional identities. This study combines a visual content analysis of the images journalists use in their Twitter profiles with analyses of their profile text and tweets to examine how journalists present themselves online with an eye toward individual and organizational branding. Findings indicate journalists choose a branding approach and apply it consistently across their profiles, with most profiles consisting of a professional headshot while notably lacking organizational identifiers such as logos. Journalists also tend to lean toward professional rather than personal images in their profile and header photographs, indicating a possible predilection for professional identity over personal on social media.
dc.format.extent16 pages
dc.languageEnglish
dc.language.isoeng
dc.relation.ispartofFaculty/ Researcher Works
dc.relation.haspartJournalism Practice, Vol. 12, Number 10
dc.relation.isreferencedbyRoutledge
dc.relation.isreferencedbyThis is an Accepted Manuscript of an article published by Taylor & Francis in Journalism Practice on October 27, 2017, available at http://wwww.tandfonline.com/10.1080/17512786.2017.1389292.
dc.rightsAll Rights Reserved
dc.subjectBranding
dc.subjectJournalistic practice
dc.subjectPresentation of self
dc.subjectSocial media
dc.subjectTwitter
dc.subjectVisuals
dc.titleA Clearer Picture: Journalistic identity practices in words and images on Twitter
dc.typeText
dc.type.genrePost-print
dc.description.departmentJournalism
dc.relation.doihttps://doi.org/10.1080/17512786.2017.1389292
dc.ada.noteFor Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.edu
dc.description.schoolcollegeKlein College of Media and Communication
dc.creator.orcid0000-0001-7382-3065
dc.temple.creatorMolyneux, Logan
refterms.dateFOA2020-09-21T16:00:20Z


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