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    A Clearer Picture: Journalistic identity practices in words and images on Twitter

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    Molyneux-PostPrint-2017-10-27.pdf
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    Genre
    Post-print
    Date
    2017-10-27
    Author
    Lough, Kyser
    Molyneux, Logan cc
    Holton, Avery E.
    Department
    Journalism
    Subject
    Branding
    Journalistic practice
    Presentation of self
    Social media
    Twitter
    Visuals
    Permanent link to this record
    http://hdl.handle.net/20.500.12613/397
    
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    DOI
    https://doi.org/10.1080/17512786.2017.1389292
    Abstract
    As journalists continue integrating social media into their professional work, they wrestle with ways to best represent themselves, their organizations, and their profession. Several recent studies have examined this trend in terms of branding, raising important questions about the changing ways in which journalists present themselves and how these changes may indicate shifts in their personal and professional identities. This study combines a visual content analysis of the images journalists use in their Twitter profiles with analyses of their profile text and tweets to examine how journalists present themselves online with an eye toward individual and organizational branding. Findings indicate journalists choose a branding approach and apply it consistently across their profiles, with most profiles consisting of a professional headshot while notably lacking organizational identifiers such as logos. Journalists also tend to lean toward professional rather than personal images in their profile and header photographs, indicating a possible predilection for professional identity over personal on social media.
    Citation
    Kyser Lough, Logan Molyneux & Avery E. Holton (2018) A Clearer Picture, Journalism Practice, 12:10, 1277-1291, DOI: 10.1080/17512786.2017.1389292
    Citation to related work
    Routledge
    This is an Accepted Manuscript of an article published by Taylor & Francis in Journalism Practice on October 27, 2017, available at http://wwww.tandfonline.com/10.1080/17512786.2017.1389292.
    Has part
    Journalism Practice, Vol. 12, Number 10
    ADA compliance
    For Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.edu
    ae974a485f413a2113503eed53cd6c53
    http://dx.doi.org/10.34944/dspace/380
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