Genre
Thesis/DissertationDate
2019Author
Taylor, Dori ShaeAdvisor
Mudambi, SusanCommittee member
Sinha, IndrajitChitturi, Pallavi
King, Ceridwyn
Department
Business Administration/MarketingSubject
MarketingManagement
B2b Ceos
Choice Based Conjoint Analysis
Cluster Analysis
Social Media
Thought Leadership
Typology
Permanent link to this record
http://hdl.handle.net/20.500.12613/3964