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dc.creatorMolyneux, Logan
dc.creatorLewis, Seth C.
dc.creatorHolton, Avery E.
dc.date.accessioned2020-09-21T16:00:19Z
dc.date.available2020-09-21T16:00:19Z
dc.date.issued2018-11-09
dc.identifier.citationMolyneux L, Lewis SC, Holton AE. Media work, identity, and the motivations that shape branding practices among journalists: An explanatory framework. New Media & Society, 2019 (Vol 21, Iss 4) pp. 836-855. Copyright © 2018 (The Author(s)). DOI: 10.1177/1461444818809392.
dc.identifier.issn1461-7315
dc.identifier.doihttp://dx.doi.org/10.34944/dspace/377
dc.identifier.urihttp://hdl.handle.net/20.500.12613/394
dc.description.abstractThis study offers a new way of understanding the motivations that influence media workers’ impression management (or branding) in the social media era. Amid the growing insecurity of media work generally and the particular pressures of branding oneself and promoting one’s employer online, our research introduces a framework through which to interpret the forces and factors—internal (social–psychological) and external (environmental)—that shape how and why media professionals engage in branding. Through a first-of-its-kind survey of a broad cross-section of journalists (N = 642), this study proposes, tests, and confirms a branding alignment hypothesis. This typology sheds light on how branding activity aligns with individual, organizational, and institutional motivations as well as professional identities. Importantly, the study shows how branding is manifested over and above social media dynamics alone and reveals how “self-made” and “company” journalists differ in how they promote themselves, their employers, and the journalism occupation.
dc.format.extent20 pages
dc.languageEnglish
dc.language.isoeng
dc.relation.ispartofFaculty/ Researcher Works
dc.relation.haspartNew Media & Society, 2019, Vol. 21, Issue 4
dc.relation.isreferencedbySAGE Publications
dc.rightsAttribution-NonCommercial-NoDerivs CC BY-NC-ND
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectBranding
dc.subjectBranding alignment hypothesis
dc.subjectImpression management
dc.subjectJournalism
dc.subjectMedia work
dc.subjectMotivations
dc.subjectPersonal branding
dc.subjectSocial media
dc.titleMedia work, identity, and the motivations that shape branding practices among journalists: An explanatory framework
dc.typeText
dc.type.genreJournal article
dc.description.departmentJournalism
dc.relation.doihttps://doi.org/10.1177%2F1461444818809392
dc.ada.noteFor Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.edu
dc.description.schoolcollegeKlein College of Media and Communication
dc.creator.orcid0000-0001-7382-3065
dc.temple.creatorMolyneux, Logan
refterms.dateFOA2020-09-21T16:00:19Z


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