• Login
    View Item 
    •   Home
    • Theses and Dissertations
    • Theses and Dissertations
    • View Item
    •   Home
    • Theses and Dissertations
    • Theses and Dissertations
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of TUScholarShareCommunitiesDateAuthorsTitlesSubjectsGenresThis CollectionDateAuthorsTitlesSubjectsGenres

    My Account

    LoginRegister

    Help

    AboutPeoplePoliciesHelp for DepositorsData DepositFAQs

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Procedure Invariance Violations in Consumer Behavior

    • CSV
    • RefMan
    • EndNote
    • BibTex
    • RefWorks
    Thumbnail
    Name:
    Yoon_temple_0225E_13310.pdf
    Size:
    2.270Mb
    Format:
    PDF
    Download
    Genre
    Thesis/Dissertation
    Date
    2018
    Author
    Yoon, Sangsuk
    Advisor
    Venkatraman, Vinod
    Committee member
    Fong, Nathan
    Reeck, Crystal
    Smith, David V.
    Department
    Business Administration/Marketing
    Subject
    Marketing
    Permanent link to this record
    http://hdl.handle.net/20.500.12613/3894
    
    Metadata
    Show full item record
    DOI
    http://dx.doi.org/10.34944/dspace/3876
    Abstract
    Although prior studies have widely examined how descriptions of task environment influence consumer preference, the effect of procedure elicitation methods on consumer preference have not yet been explored thoroughly. To address this issue, this three-essay dissertation investigates the effect of preference elicitation methods on consumer preference in three different domains: anchoring, risky choice and decision framing. This dissertation also uses a multi-method approach that includes behavioral experiments, meta-analysis, p-curve analysis, eye-tracking, and computational modeling to deeply understand the impact, robustness, and underlying processes of procedural manipulations in the three domains. The overall results show that changes in decision processes not only affect consumer preference immediately in all three domains, but also have long-term effects. Critically, these findings imply that the impact of procedural manipulations on consumer preference is robust and is not a short-term distortion of preference. Thus, marketers and policy makers can utilize different procedural elicitation methods to shape long-term consumer preferences, and need to consider decision procedure in setting up marketing strategies. Limitations and future research directions are discussed in the last chapter of the dissertation.
    ADA compliance
    For Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.edu
    Collections
    Theses and Dissertations

    entitlement

     
    DSpace software (copyright © 2002 - 2023)  DuraSpace
    Temple University Libraries | 1900 N. 13th Street | Philadelphia, PA 19122
    (215) 204-8212 | scholarshare@temple.edu
    Open Repository is a service operated by 
    Atmire NV
     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.