FACTORS INFLUENCING CONSUMERS' TRUST PERCEPTIONS OF ONLINE PRODUCT REVIEWS: A STUDY OF THE TOURISM AND HOSPITALITY ONLINE PRODUCT REVIEW SYSTEMS
Genre
Thesis/DissertationDate
2008Author
RACHERLA, PRADEEPAdvisor
Hu, ClarkCommittee member
Roehl, Wesley S.Mandviwalla, Munir
Connolly, Daniel J.
Department
Business AdministrationSubject
Business Administration, AccountingPsychology, Behavioral
Online Wom
Word-of-mouth
Consumer
Product Reviews
Product Review Systems
Tourism & Hospitality
Permanent link to this record
http://hdl.handle.net/20.500.12613/3704