ATHLETIFICATION: ATHLETIC IDENTITY AS AN ASPIRATIONAL CONSUMPTION SIGNAL ON SOCIAL MEDIA
Genre
Thesis/DissertationDate
2019Author
Su, YiranAdvisor
Kunkel, ThiloCommittee member
Drayer, JorisFunk, Daniel C. (Daniel Carl), 1964-
Wegner, Christine
Department
Tourism and SportSubject
Sports ManagementMarketing
Aspirational Consumption
Athletic Identity
Influencer Marketing
Self-concept
Social Media
Symbolic Consumption
Permanent link to this record
http://hdl.handle.net/20.500.12613/3624