• Login
    View Item 
    •   Home
    • Theses and Dissertations
    • Theses and Dissertations
    • View Item
    •   Home
    • Theses and Dissertations
    • Theses and Dissertations
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of TUScholarShareCommunitiesDateAuthorsTitlesSubjectsGenresThis CollectionDateAuthorsTitlesSubjectsGenres

    My Account

    LoginRegister

    Help

    AboutPeoplePoliciesHelp for DepositorsData DepositFAQs

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    NO LONGER GREEN WITH ENVY: HOW TURNING EMOTIONS INTO OBJECTS ENABLES CONSUMERS TO PHYSICALLY DESTROY THEM

    • CSV
    • RefMan
    • EndNote
    • BibTex
    • RefWorks
    Thumbnail
    Name:
    TETDEDXSoesilo-temple-0225E-11 ...
    Size:
    673.0Kb
    Format:
    PDF
    Download
    Genre
    Thesis/Dissertation
    Date
    2014
    Author
    Soesilo, Primidya KM
    Advisor
    Hunt, James M. (James Michael)
    Committee member
    Morrin, Maureen
    Venkatraman, Vinod
    Chakravarti, Dipankar
    Department
    Business Administration/Marketing
    Subject
    Marketing
    Psychology, Social
    Consumer Envy
    Greed
    Preference For Indulgence
    Pro Social Behavior
    Permanent link to this record
    http://hdl.handle.net/20.500.12613/3590
    
    Metadata
    Show full item record
    DOI
    http://dx.doi.org/10.34944/dspace/3572
    Abstract
    Envy, as a result of upward social comparisons, is an unpleasant emotion that occurs when a consumer sees others as being more advantaged than him- or herself, in terms of achievements and/or possessions. Envy may drive the envious consumer to 'compete' with the envied-target through purchase of similar or better products; for that reason, envy is frequently used in advertising to motivate consumers to buy better products. While envy may be good for businesses as it may promote economic growth through the “keeping up with the Joneses” mechanism, envy tends to bring destructive behavior to consumers, especially in the long run. Departing from the view to maintain consumer welfare, we argue that envy should be reduced or perhaps, temporarily deactivated. Through a series of studies, we attempt to see if envy, as an emotion, can be transformed into an object upon which physical actions can be performed to destroy it, which thus reduces or temporarily deactivates envy. Furthermore, we want to see if any of these actions, assuming that envy is reduced or temporarily deactivated as a result, would lead consumers to adopt more pro-social behavior, as opposed to typical destructive behavior of envy.
    ADA compliance
    For Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.edu
    Collections
    Theses and Dissertations

    entitlement

     
    DSpace software (copyright © 2002 - 2023)  DuraSpace
    Temple University Libraries | 1900 N. 13th Street | Philadelphia, PA 19122
    (215) 204-8212 | scholarshare@temple.edu
    Open Repository is a service operated by 
    Atmire NV
     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.