THE IMPACT OF RECRUITMENT SOURCES ON BRAND IMAGE PERCEPTIONS AND ORGANIZATIONAL ATTRACTION: LEVERAGING ORGANIZATIONAL BRAND IMAGE PERCEPTIONS TO ENHANCE RECRUITMENT ATTRACTION
Genre
Thesis/DissertationDate
2019Author
Mohammed, Salifu DaudaAdvisor
Harold, Crystal M.Committee member
Di Benedetto, C. AnthonyHoltz, Brian
Dhanaraj, Charles
Department
Business Administration/Human Resource ManagementSubject
Business AdministrationBrand Image Perceptions
Employer Branding
Incremental Variance
Instrumental Attributes
Organizational Attraction
Symbolic Attributes
Permanent link to this record
http://hdl.handle.net/20.500.12613/3289