Advertising Producers' Localization of Global Brands: Glocalization, Storytelling, and Audience Construction
Genre
Thesis/DissertationDate
2016Author
McMonagle, Susannah KimberlyAdvisor
Duffy, Brooke ErinMurphy, Patrick D.
Committee member
Darling-Wolf, FabienneAronczyk, Melissa
Department
Media & CommunicationSubject
Mass CommunicationCommunication
Advertising
Audience Construction
Globalization
Glocalization
Production Studies
Storytelling
Permanent link to this record
http://hdl.handle.net/20.500.12613/3268