Player-Character Congruity and Immersive Experiences: Impact on Loyalty in Gaming
Genre
Thesis/DissertationDate
2018Author
Jordan, Mary MargaretAdvisor
Rosenthal, Edward C., 1959-Committee member
Andersson, Lynne MaryBlessley, Misty P.
Schmidt, Stuart M.
Department
Business Administration/MarketingPermanent link to this record
http://hdl.handle.net/20.500.12613/3075